Enjoy and foster together... Nurture sports culture through football.
Europeans have a long tradition of sports enjoyment through football clubs. Their citizens and clubs have worked together to nurture a sports culture for centuries. The basic philosophy of J.League, to "foster the development of a rich sporting culture," was inspired by the core role of the club in European sporting culture. Kawasaki Frontale operates under the same basic philosophy as J.League, but we also understand that the sporting culture of Europe evolved naturally, over many years. We hope to realize the philosophy by building up the achievements of citizens and clubs working together to overcome challenges. Never do we think of ourselves as a mere football team. Football should be recognized as a profound part of a sporting "culture" with a long history. The word "TOGETHER" symbolizes our commitment to building up a sporting culture around football in cooperation with citizens, players, staff, sponsors, and supporters. Kawasaki Frontale will serve Kawasaki city as a civic club always committed to the benefit of the community.
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